{"id":4036,"date":"2020-06-04T07:46:35","date_gmt":"2020-06-04T05:46:35","guid":{"rendered":"https:\/\/kigen.nl\/kigen\/"},"modified":"2026-06-19T15:16:31","modified_gmt":"2026-06-19T13:16:31","slug":"kigen","status":"publish","type":"page","link":"https:\/\/kigen.nl\/en\/kigen\/","title":{"rendered":"Kigen"},"content":{"rendered":"<p><section data-bb-version=\"5.7.1\" id=\"bt_bb_section6a7269f232d32\" class=\"bt_bb_section bt_bb_color_scheme_1 bt_bb_layout_boxed_1200 bt_bb_vertical_align_top bt_bb_bottom_section_coverage_image bt_bb_section_with_bottom_coverage_image bt_bb_top_spacing_large bt_bb_bottom_spacing_large backgroundPositionCenter\" style=\"; --section-primary-color:#ffffff; --section-secondary-color:#191919;\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_large&quot;,&quot;def&quot;:&quot;large&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_large&quot;,&quot;def&quot;:&quot;large&quot;},&quot;bt_bb_animation_&quot;:{&quot;current_class&quot;:&quot;bt_bb_animation_no_animation&quot;,&quot;def&quot;:&quot;no_animation&quot;}}\"><div class=\"bt_bb_background_image_holder_wrapper\"><div class=\"bt_bb_background_image_holder bt_bb_parallax\"  data-parallax=\"0.7\" data-parallax-offset=\"0\" data-parallax-zoom-start=\"1\" data-parallax-zoom-end=\"1\" data-parallax-blur-start=\"0\" data-parallax-blur-end=\"0\" data-parallax-opacity-start=\"1\" data-parallax-opacity-end=\"1\" style=\" background-image:url(&#039;https:\/\/kigen.nl\/wp-content\/uploads\/2026\/04\/AdobeStock_624208576-scaled.jpeg&#039;);\"><\/div><\/div><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-7 col-xl-7 bt_bb_vertical_align_middle bt_bb_align_left bt_bb_padding_normal bt_bb_animation_fade_in animate\" style=\"; --column-width:7;\" data-width=\"7\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_border_color_none bt_bb_bottom_spacing_large\" data-bt-override-class=\"null\"><\/div><header data-bb-version=\"5.7.1\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_subheadline bt_bb_size_large bt_bb_align_inherit\" data-bt-override-class=\"{}\"><h1 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>KiGen<\/span><\/span><\/h1><div class=\"bt_bb_headline_subheadline\">A hobbyist with a mission<\/div><\/header><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_border_color_none bt_bb_bottom_spacing_large\" data-bt-override-class=\"null\"><\/div><\/div><\/div><\/div><div  class=\"bt_bb_column col-xxl-5 col-xl-5 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:5;\" data-width=\"5\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><div class=\"bt_bb_section_bottom_section_coverage_image\"><img decoding=\"async\" src=\"https:\/\/novalab.bold-themes.com\/lab-l\/wp-content\/uploads\/sites\/10\/2020\/05\/bottom-cover.png\" alt=\"bt_bb_section_bottom_section_coverage_image\" \/><\/div><\/section><section data-bb-version=\"5.7.1\" id=\"bt_bb_section6a7269f23342a\" class=\"bt_bb_section bt_bb_layout_wide bt_bb_vertical_align_top bt_bb_top_spacing_extra_small\"  data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_extra_small&quot;,&quot;def&quot;:&quot;extra_small&quot;}}\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row bt_bb_row_push_left bt_bb_content_wide bt_bb_row_width_boxed_1200 bt_bb_row_width_boxed  bt_bb_animation_fade_in move_right animate\"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div data-bb-version=\"5.7.1\"  class=\"bt_bb_column col-xxl-6 col-xl-6 bt_bb_vertical_align_top bt_bb_align_left btLazyLoadBackground bt_bb_column_background_image bt_bb_padding_normal bt_bb_details_right-inner bt_bb_details-color_white\" style=\"background-image:url(&#039;https:\/\/kigen.nl\/wp-content\/plugins\/bold-page-builder\/img\/blank.gif&#039;);; --column-width:6;\" data-background_image_src='https:\/\/kigen.nl\/wp-content\/uploads\/2026\/04\/20241103_125052.jpg' data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><\/div><\/div><\/div><div  class=\"bt_bb_column col-xxl-6 col-xl-6 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_20 bt_bb_animation_fade_in animate\" style=\"; --column-width:6;\" data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div data-bb-version=\"5.7.1\" class=\"bt_bb_separator bt_bb_border_style_none bt_bb_border_color_none bt_bb_bottom_spacing_small\" data-bt-override-class=\"{&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_small&quot;,&quot;def&quot;:&quot;small&quot;}}\"><\/div><header data-bb-version=\"5.7.1\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_normal bt_bb_align_inherit\" data-bt-override-class=\"{}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>A hobbyist with a mission<\/span><\/span><\/h3><\/header><div data-bb-version=\"4.9.1\"  class=\"bt_bb_text\" ><\/p>\n<p class=\"p1\">I&#8217;ve been a koi hobbyist for 23 years now. Over those years, I&#8217;ve seen the hobby grow and become more professional, but I&#8217;ve also seen it struggle with some persistent shortcomings.<\/p>\n<p class=\"p1\">My professional background is in the world of protective clothing and personal protective equipment. A world where nothing is optional. Everything you sell must meet strict international norms and standards. In my field, there&#8217;s no room for quick fixes or compromises.<\/p>\n<p class=\"p1\">How different that often is in the world of koi.<\/p>\n<p class=\"p1\">Let me be clear: I understand that human lives don&#8217;t depend on the choices being made, but there are huge opportunities to structurally raise the bar.<\/p>\n<p class=\"p1\">And if there&#8217;s one area where that&#8217;s most visible, it&#8217;s koi food.<\/p>\n<p class=\"p1\">I&#8217;ve been frustrated for a long time by the total lack of transparency, the absence of relevant knowledge sharing, and the completely ridiculous profit margins made on koi food.<\/p>\n<p class=\"p1\">I really don&#8217;t have a problem with people making money\u2014it&#8217;s no different in my &#8216;trade&#8217;\u2014but &#8216;Come on!&#8217;<\/p>\n<p class=\"p1\">The margins used for koi food are truly on another level.<\/p>\n<p>\n<\/div><div data-bb-version=\"5.7.1\" class=\"bt_bb_separator bt_bb_border_style_none bt_bb_top_spacing_extra_small bt_bb_bottom_spacing_extra_small\" data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_extra_small&quot;,&quot;def&quot;:&quot;extra_small&quot;},&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_extra_small&quot;,&quot;def&quot;:&quot;extra_small&quot;}}\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section><section data-bb-version=\"5.7.1\" id=\"bt_bb_section6a7269f23421a\" class=\"bt_bb_section bt_bb_layout_wide bt_bb_vertical_align_top bt_bb_top_spacing_extra_small\"  data-bt-override-class=\"{&quot;bt_bb_top_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_top_spacing_extra_small&quot;,&quot;def&quot;:&quot;extra_small&quot;}}\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row bt_bb_row_push_right bt_bb_content_wide bt_bb_row_width_boxed_1200 bt_bb_row_width_boxed  bt_bb_animation_fade_in move_left animate\"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-6 col-xl-6 bt_bb_vertical_align_middle bt_bb_align_left bt_bb_padding_20 bt_bb_animation_fade_in animate\" style=\"; --column-width:6;\" data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div data-bb-version=\"5.7.1\" class=\"bt_bb_separator bt_bb_border_style_none bt_bb_border_color_none bt_bb_bottom_spacing_small\" data-bt-override-class=\"{&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_small&quot;,&quot;def&quot;:&quot;small&quot;}}\"><\/div><header data-bb-version=\"5.7.1\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_size_normal bt_bb_align_inherit\" data-bt-override-class=\"{}\"><h3 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>KiGen \u2013 A hobbyist with a mission<\/span><\/span><\/h3><\/header><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p class=\"p1\">At a certain point, I was just done with it.<\/p>\n<p class=\"p1\">I&#8217;d felt that way much earlier, but eventually, all the circumstances aligned to give me the green light.<\/p>\n<p class=\"p1\">All sorts of threads had to come together to launch this new adventure.<\/p>\n<p class=\"p3\">In the months leading up to the final decision to launch a new brand of koi food, I focused primarily on bringing together and coordinating the expertise of external specialists in the field of koi nutrition. My role wasn&#8217;t to claim knowledge myself, but to ask the right questions and bridge the gap between science and practice.<\/p>\n<p class=\"p3\">Nutritionists, raw material specialists, and other experts provided their insights on proteins, fish meal, and an in-depth look at the various types of LT fish meal available.<\/p>\n<p class=\"p3\">Together, various carbohydrate sources were evaluated for energy, digestibility, and their impact on water quality. The composition of vitamin and mineral premixes was also developed based on independent advice.<\/p>\n<p class=\"p3\">By pooling these knowledge streams and focusing critically on quality and results, a clear development process emerged.<\/p>\n<p class=\"p3\">Every ingredient was chosen for its proven effect and added value.<\/p>\n<p class=\"p3\">This led to a koi food that is truly <b>Backed by Science &#038; Built for koi<\/b>.<\/p>\n<p class=\"p3\">A food that offers the best value for money. Where the quality of the ingredients is everything.<\/p>\n<p>\n<\/div><div class=\"bt_bb_accordion bt_bb_color_scheme_5 bt_bb_style_simple bt_bb_shape_square\" style=\"; --accordion-primary-color:#191919; --accordion-secondary-color:#04868c;\" data-closed=closed><\/div><div data-bb-version=\"5.7.1\" class=\"bt_bb_separator bt_bb_border_style_none bt_bb_border_color_none bt_bb_bottom_spacing_small\" data-bt-override-class=\"{&quot;bt_bb_bottom_spacing_&quot;:{&quot;current_class&quot;:&quot;bt_bb_bottom_spacing_small&quot;,&quot;def&quot;:&quot;small&quot;}}\"><\/div><\/div><\/div><\/div><div data-bb-version=\"5.7.1\"  class=\"bt_bb_column col-xxl-6 col-xl-6 bt_bb_vertical_align_top bt_bb_align_left btLazyLoadBackground bt_bb_column_background_image bt_bb_padding_normal bt_bb_details_left-inner bt_bb_details-color_white\" style=\"position: relative;background-image:url(&#039;https:\/\/kigen.nl\/wp-content\/plugins\/bold-page-builder\/img\/blank.gif&#039;);; --column-width:6;\" data-background_image_src='https:\/\/kigen.nl\/wp-content\/uploads\/2026\/04\/IMG-20260402-WA0015.jpg' data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section><section id=\"bt_bb_section6a7269f235696\" class=\"bt_bb_section bt_bb_color_scheme_13 bt_bb_layout_boxed_1200 bt_bb_vertical_align_top bt_bb_background_overlay_light_top_gradient bt_bb_top_spacing_large\" style=\"; --section-primary-color:#191919; --section-secondary-color:#f8f9fb;\" data-bt-override-class=\"null\"><div class=\"bt_bb_background_image_holder_wrapper\"><div class=\"bt_bb_background_image_holder btLazyLoadBackground\"  data-background_image_src=\"https:\/\/novalab.bold-themes.com\/lab-l\/wp-content\/uploads\/sites\/10\/2020\/06\/background_03_home2.png\" data-parallax-zoom-start=\"1\" data-parallax-zoom-end=\"1\" data-parallax-blur-start=\"0\" data-parallax-blur-end=\"0\" data-parallax-opacity-start=\"1\" data-parallax-opacity-end=\"1\" style=\" background-image: url(&#039;https:\/\/kigen.nl\/wp-content\/plugins\/bold-page-builder\/img\/blank.gif&#039;);\"><\/div><\/div><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div data-bb-version=\"5.7.1\"  class=\"bt_bb_column col-xxl-5 col-xl-5 bt_bb_vertical_align_top bt_bb_align_center bt_bb_padding_normal bt_bb_animation_fade_in animate\" style=\"; --column-width:5;\" data-width=\"5\" data-bt-override-class=\"{&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_center&quot;,&quot;def&quot;:&quot;center&quot;}}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div data-bb-version=\"5.7.1\" class=\"bt_bb_image bt_bb_shape_square bt_bb_target_self bt_bb_align_inherit bt_bb_hover_style_simple bt_bb_content_display_always bt_bb_content_align_middle\" data-bt-override-class=\"{}\"><span><img loading=\"lazy\" decoding=\"async\" width=\"217\" height=\"299\" src=\"https:\/\/kigen.nl\/wp-content\/uploads\/2026\/03\/theo.jpeg\" class=\"attachment-full size-full\" alt=\"https:\/\/kigen.nl\/wp-content\/uploads\/2026\/03\/theo.jpeg\" data-full_image_src=\"https:\/\/kigen.nl\/wp-content\/uploads\/2026\/03\/theo.jpeg\" title=\"theo\" \/><\/span><\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_border_color_none bt_bb_bottom_spacing_medium\" data-bt-override-class=\"null\"><\/div><\/div><\/div><\/div><div  class=\"bt_bb_column col-xxl-7 col-xl-7 bt_bb_vertical_align_middle bt_bb_align_left bt_bb_padding_40 bt_bb_animation_fade_in animate\" style=\"; --column-width:7;\" data-width=\"7\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div data-bb-version=\"5.9.1\" class=\"bt_bb_testimonial bt_bb_text_size_medium bt_bb_font_weight_medium bt_bb_text_style_italic\"><div class=\"bt_bb_testimonial_text\"><span style=\"font-family:'IBM Plex Serif';\">I think we have succeeded in our mission.<br \/>\nIt would be fantastic if we could positively surprise many hobbyists.<\/span><\/div><div class=\"bt_bb_testimonial_text_box\"><header class=\"bt_bb_headline bt_bb_size_medium btNoHeadline\" data-bt-override-class=\"{}\"><\/header><\/div><\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_border_color_none bt_bb_bottom_spacing_small\" data-bt-override-class=\"null\"><\/div><header data-bb-version=\"5.7.1\" class=\"bt_bb_headline bt_bb_dash_none bt_bb_subheadline bt_bb_size_small bt_bb_align_inherit\" data-bt-override-class=\"{}\"><h4 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>Theo de Vliegh<\/span><\/span><\/h4><div class=\"bt_bb_headline_subheadline\">Founder of KiGen<\/div><\/header><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_medium\" data-bt-override-class=\"null\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4036","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kigen - KiGen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kigen.nl\/kigen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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